For an athlete, the purpose of doing a SWOT analysis is to do research on oneself. This then makes it possible to what is his strenghts, weakness, opportunities…
It is useful to take stock of yourself, the rest of your carrer which is useful because deep down we are the only ones who know the best for us. It’s also important when you have a lot of choices to make.
So athletes can do this analysis during choices to be made , or regularly every year to know the opportunities, set goals and have a clear idea of what awaits them.