Forms of sponsorship:
- Financial support
- In-kind support
- Endorsements
- Media deals
Advantages for sponsors:
- Increased brand visibility and awareness
- Access to targeted markets
- Builds a positive brand image
- Potential tax benefits
Advantages for performers:
- Financial support for training, travel, and competition
- Access to better equipment and facilities
- Raised public profile through brand partnerships
- Reduced pressure to self-fund their career
Advantages for sport:
- Investment helps improve facilities and development programs
- Promotes the spirt to a wider audience
- Attracts more participants and viewers
- Raises standards and competitiveness
Advantages for audience:
- More coverage of sports on TV and online
- Better quality events and venues
- Access to exclusive content or products
- Exciting promotions or events linked to sponsors
Disadvantages for sponsors:
- Risk of negative publicity if athlete/team performs back or misbehaves
- No guaranteed return on investment
- Lack of control over how the brand is represented
Disadvantages for performers:
- Increased pressure to perform for sponsors
- Can be dropped if injured or underperforming
- Must attend media and promotional events, reducing training time
- May have to use sponsored products even if nit preferred
Disadvantages for sport:
- Can lead to over-commercialization
- Sponsors may influence rules or scheduling
- Smaller sports may struggle to attract sponsors
- Focus may shift from sport to profit
Disadvantages for audience:
- Too many ads or logos during events
- Expensive ticket prices due to commercial focus
- Bias in media coverage toward popular, sponsor-friendly sports