- Forms of sponsorship = finance, clothing and equipment or facilities
- Advantages for sponsors = associate to success, increase sales, money not taxes
- Advantages for performers = receive equipment, make money with sponsorship
- Advantages for sport = funding improve sport, sponsorship money >> popularity and increase participation
- Advantages for audience = improve viewers, improvement of the conditions for the public, better media quality
- Disadvantages for Sponsors = damage when role models is involved in bad buzz + performance enhancing drugs >> damage the image and consequences on sales
- Disadvantages for performers = need to perform on extra duties, bankrupt
- Disadvantages for sport = pressure can affect the game (for example : video referees in rugby), minority sports are not represented
- Disadvantages for audience = become pay-per-view, timing of games can change depending on sponsor