Forms oh sponsorships :
- Financial : sponsor help to pay for training, and for daily living
- Equipment : sponsor help for clothes and equipment for players, clubs…
- Facilities : sponsor use to enhance their brand images
for sport : good for the coach and to develop the sport and give than an better image. But this is bad because in general, the best sponsors are for big sport like football, basketball but the minority sports haven’t this chance.
for athletes : good for the same reasons as sports, it allows them to have good equipment too. On the contrary, it can be a performance pressure and can have a bad impact on the career of athletes.
for spectator : good because it can make the stadiums more beautiful, communication and therefore make people want to come and see the sport. But however, if the brand had a bad buzz the reputation of the team can be affected…