Advantages for sponsors: Sponsorship helps promote the brand and may offer tax relief benefits.
Advantages for athletes: Sponsorship can improve an athlete’s performance by covering living expenses, enabling them to afford better coaching and improved working conditions.
Advantages for sports: Increased sponsorship can make a sport more popular, attracting a larger audience.
Advantages for the audience: With increased funding from sponsors, fans can enjoy a better experience, such as improved stadium facilities and more accessible events thanks to increased ticket sales.
Disadvantages for sponsors: If an athlete is involved in doping, it can negatively affect the brand’s image, leading to the sponsor withdrawing their support, which also causes issues for the athlete.
Disadvantages for sports: Some minority sports may not attract sponsors due to their limited market appeal. Additionally, sponsor influence might lead to changes in the rules of the sport.
Disadvantages for the audience: For viewers watching on TV, some channels require paid subscriptions, which can result in high TV fees.