LLCER S2 LABO Project Sem II

Labo Project Sem II 

The Challenge :

Working in groups of 2 or 3, you are tasked with launching a new brand from scratch. You will step into the shoes of digital marketing consultants/designers to design and execute a cohesive Instagram campaign for a product or service of your choice.

Your goal isn’t just to "post"—it is to persuade.

Your Instagram profile must be a complete "brand universe" containing the following elements:

• Brand Identity: A unique business name, a custom-designed logo, and a punchy, professional bio.
• Visual Storytelling (2 Posts): Two high-quality image posts (infographics, posters, or lifestyle photography) designed to grab attention.
• The "Pitch" Video (1 Reel/Post): A video post featuring a minimum of 30 seconds of speech.
• Note: Every group member must speak in the video.
• The Copywriting (150+ Words): Across your three posts (captions + text overlays), you must write a total of at least 150 words. Focus on rhetorical devices and persuasive language.

Key Learning Objectives

1. Written Expression: Crafting concise, impactful "micro-copy" that fits the social media format.
2. Oral Fluency: Delivering a convincing pitch or product demonstration with clarity and personality.
3. Creative Design: Using visual tools to support your linguistic message.
4. Strategic Persuasion: Applying specific vocabulary and tone to target a chosen audience.

⚠️ Essential Logistics

·        Attendance is Compulsory: This project is designed to be completed during class time. Your presence and active collaboration are direct factors in your final grade.

• Platform: While you are designing for Instagram, you can present this via a live account or a mock-up tool (like Canva or Figma).