- How can sports clubs use crowdfunding to build relationships with supporters? (using dance companies as an example)
Dance companies can use crowdfunding to engage their audience by making them part of their creative journey. For example, a ballet company can launch a campaign to fund a new production and offer reward-based perks like exclusive rehearsal access, signed posters, or priority tickets. But many ballet companies rely on patrons and benefactors to fund their productions and training programs. Thus, the audience feels more connected when they see their contributions directly help with costumes, stage design, or dancer training. An example is the English National Ballet, which successfully used crowdfunding platforms to support new performances and outreach programs.