How can a dance company use crowdfunding to establish relations with his audience?
Crowdfunding offers a dance company a unique opportunity to build and strengthen relationships with your audience while raising funds for your projects. There are several ways to do this:
Involve fans from the beginning : by launching a crowdfunding campaign, the dance company can directly involve her fans in the creative process. This can create a sense of belonging and co-creation.
Create open and transparent communication : During the crowdfunding campaign, the company may keep its donors informed of the project's progress, from behind the scenes of rehearsals or the evolution of the creation. This transparency creates a relationship of trust and closeness.
Reward contributors with unique experiences :Rewards for contributors can be powerful ways to create a link. For example: Invitations to private rehearsals or exclusive events. Meetings with dancers and choreographers. Tickets for the premieres or signing sessions after the show. These gestures allow contributors to feel close to the artists and live a more personal.
Valuing public contributions : mention the names of contributors in programs, on social networks or during representation is a way of publicly thanking them and showing them that their support is appreciated.
Stimulate loyalty and long-term commitment : crowdfunding can also be seen as a way to cultivate a long-term commitment. By maintaining ongoing relationships with contributors, providing them with advanced content tickets for future shows, the company can turn contributors punctual in faithful ambassadors.
Tell an engaging story : successful crowdfunding campaigns often tell a story, that one of the company, of his artists, projects or mission. This narrative allows emotional connections to be forged with the public, to create empathy and motivate people to participate. An authentic story that touches people can turn a simple donation into a personal and passionate commitment.