Crowdfunding is a technique of raising funds for a wide audience through digital platforms. It is based on four fundamental principles:
- donation, where participants contribute without expecting anything in return
- reward, which offers non-monetary benefits
- equity, giving the possibility to buy a share of company;
- lending, which includes repayment and interest.
This type of financing makes capital more accessible, simplifying fundraising for startups, entrepreneurs and social projects. It also offers investors and contributors the opportunity to support innovative projects based on their values and interests.