Alignment with video content
Most of you demonstrated that you based your notes on the video content. Key points from the video, such as the three forms of sponsorship (financial, equipment, and facilities), as well as advantages and disadvantages for sponsors, performers, sports, and the audience, were generally well represented.
However, some of you missed specific details (e.g., the example of Emirates sponsoring Arsenal’s stadium) and others, included extra categories (e.g, "corporate sponsorship"). This shows that some of you did not strictly rely on the video but instead used prior knowledge or additional sources. Remember, this was a listening task, not a research task. Your notes should reflect only what was covered in the video.
Adherence to note-taking instructions completeness:
Nearly all of you covered both advantages and disadvantages for each stakeholder.
Some of you provided brief or vague descriptions rather than detailed points from the video (e.g., "sport becomes more popular" instead of explicitly mentioning improved facilities, coaching, and grassroots development).
A few of you omitted specific disadvantages, such as "changes in sports rules due to sponsor influence" or "pay-per-view restrictions for audiences."
Areas for improvement precision:
Some responses were too general or lacked specific examples provided in the video. you should aim for more detailed explanations. Make sure you capture all key points from the video, especially disadvantages, which were sometimes underdeveloped.
We will delve into the various forms of sports sponsorship during the upcoming live class. In the meantime, here is an example of note-taking on the video content.
Example of effective note-taking
Forms of sponsorship:
financial: sponsors provide funding for athletes' daily living and training costs. In return, athletes promote the sponsor’s brand by wearing branded sportswear and appearing in advertisements.
Equipment: sponsors supply clothing, footwear, and equipment for free. for instance, nike and wilson provide roger federer with gear.
Facilities: sponsors invest in sports facilities, sometimes acquiring naming rights. for example, emirates paid arsenal football club to name their stadium.
- Advantages of sponsorship:
For sponsors: improves public image, increases brand visibility, and sponsorship money is often tax-free.
For performers: allows full-time training, provides top-quality gear, and can bring financial stability.
For sport: helps develop better facilities, coaching, and community participation.
For audience: improves stadiums, increases media coverage, and makes sports more accessible.
- Disadvantages of sponsorship:
For sponsors: association with negative role models (e.g., doping scandals) can harm brand image.
For performers: loss of sponsorship if reputation is damaged; additional promotional duties can interfere with training.
For sport: sponsors may influence rule changes that disrupt the game; minority sports struggle to find sponsorship.
For audience:: sponsorship deals may lead to costly pay-per-view access; game scheduling may be adjusted for advertisers rather than fans