Forms of Sponsoring:
- Finance
- Clothing & Equipment
- Facilities
Advantages for Sponsors:
- Success association: Linking with successful athletes or teams boosts brand reputation.
- Brand visibility: Increased exposure of the brand through athlete gear.
- Tax benefits: Sponsorship money is often not taxed.
Disadvantages for Sponsors:
- Negative role models: Scandals can harm the sponsor's image.
Advantages for Performers:
- Full-time training: Funding allows athletes to focus solely on training.
- Top-quality gear: Athletes get the best equipment and clothing.
- Wealth: Sponsorship can make athletes very wealthy.
Disadvantages for Performers:
- Support withdrawal: Sponsors may withdraw support if the athlete's image is damaged.
- Extra duties: Athletes must attend promotional events, affecting training.
Advantages for Sport:
- Improved facilities: Sponsorship funds can enhance coaching and facilities.
- Community programs: Increased participation through sponsored community initiatives.
Disadvantages for Sport:
- Rule changes: Sponsors may push for changes that affect the game.
- Favoritism: Major sports often get more sponsorship, leaving minority sports behind.
Advantages for Audience:
- Better viewing experience: Improved facilities for spectators.
- Increased coverage: More media attention due to sponsorship.
Disadvantages for Audience:
- Pay-per-view: Some sponsorships may lead to paid coverage.
- Changed timings: Games may be rescheduled for sponsor preferences.