- Forms of sponsorship
Event sponsorship, Team sponsorship, Individual sponsorship, Corporate sponsorship
- Advantages for sponsors
Branding, advertising, tax relief
- Advantages for performers
Good quality equipment, better fame, help (financial, ...), medical monitoring
- Advantages for sport
More visibility (TV, events, competitions), more participation
- Advantages for audience
Better media quality, improvement of the conditions for the public
- Disadvantages for Sponsors
Negative image from the athlete to the audience, risk of bankruptcy, financial difficulties
- Disadvantages for performers
The incorrecte image that an athlete promotes will damage the brand image and reputation
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Disadvantages for sport
Less chance of survival for minority/new sports
- Disadvantages for audience
Lower chance of accessing some TV channel due to their cost