Sport sponsorship has become a major source of investment. When a company provides support, the athlete must use it to promote the brand and thus increase the company’s revenues.
Advantages for sponsors: promote brand and reduce tax relief.
Advantages for performers : have better performances because the sponsor can help pay for living expenses so have better coaching, better conditions to work.
Advantages for sport : sport becomes more popular and attracts more people.
Advantages for audience : if sponsors give money then a better reception will be given to the public for example in a stadium thanks to the cash entries, the supporters will have a nice viewing experience.
Disadvantages for sponsors : if the athlete dopes it sends a bad image of the brand so the sponsor withdraws which is also an inconvenience for the sportsman.
Disadvantages for sport : some sports are minority and not valued by sponsors for marketing reasons, the sponsor’s influence can lead to changes in the rules of a sport.
Disadvantages for audience: for the public watching television, some channels are paid and TV fees are very high.